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  • Tala Odeh 8:55 pm on April 30, 2014 Permalink
    Tags: , , , , , Public Relations   

    Intern Today, Publicist Tomorrow 

    My internship at DBC PR has thus far shed light on some essential aspects of working PR and without this experience, I would have been at a huge disadvantage when entering the ‘real world’. As an intern, you see, listen and do things that any entry level public relations co-ordinator would you. All the research and writing is crucial to ensuring a communications campaign is realistic and successful. It is important to take in what is going on around you and make note of the little things you think will help you later on.

    As a publicist, juggling multiple clients is key and learning how to do this and allocate enough time and every to everyone you represent is so important. As an intern, I would ask for tips on how they do this and my supervisor suggested taking 10 minutes every morning to sift through e-ails and make a to-do list for every client for that day. Crossing everything off the list meant a successful and productive day at work. I think it is lessons like this that make my internship today, a helpful tool for being in PR in the future.

    However, there were times when my internship led me to believe I did not want to work in the industry I am in. At times, going after the media can be tedious and hard to secure placements as there is always something more newsworthy that what your client has to say. However, in today’s world, the industry needs people with drive and persistence to achieve this. Rather than dwell on the possibility of a career path change, I chose to focus on harnessing the skills I need to succeed in the world  of public relations. I spoke to others in the office about strengthening media relations and how to use platforms where journalists were looking for stories to write. This meant that publicists and journalists met half way to pitch and secure placements for the media. These helpful tactics are what I believe adds value to the internship.

    Finally, it takes a lot to determine a career from some textbooks and theories. While the appeal of a certain job may help someone envision themselves in that work, nothing but an internship can truly prepare one for this. It takes understanding the work ethic, environment and arena in which clients compete in to truly comprehend and foresee what someone is getting themselves into. I believe that DBC showed me just this and facilitated the transition from intern to a future publicist.

  • Tala Odeh 4:03 pm on April 8, 2014 Permalink
    Tags: cisionpoint, , labor, media list, , Public Relations   

    A Day In The Life of a DBC PR+New Media Intern 

    Working at DBC PR means a lot of hard work, everyday of the week. Interns usually begin by creating daily news clips that we send out to the teams. The news clips cover the PR industry and the main headlines of competitor news and updates. It helps keep everyone in the loop with what the rival brands are doing and ensure the client is aware of it too. Mornings are usually slower in that we are glued to our screens researching or creating media lists.

  • Tala Odeh 1:20 am on February 27, 2014 Permalink
    Tags: , , , Communication Studies, , , , , , , , Public Relations   

    Tala Odeh – DBC PR+New Media 

    My name is Tala Odeh, I am a student at American University and a senior in the School of Communication. I am a Public Communication major with a minor in Marketing. This semester I am interning at DBC PR+New Media – a boutique public relations agency located in the heart of DC’s shopping District”: Georgetown.

    The PR industry is dynamic, fast paced and ever changing. It involves a heavy reliance on technology, social media and interpersonal relations. As practitioners in the industry, it is our job to act as a liaison between the clients we represent and their target audience. The nature of the work itself involves pitching to the media to publicize our product or service, we do this using various forms of above and below the line promotion. This means that we cover traditional and new media such as radio, television, print, direct mail and outdoor advertising to create exposure and publicity for the client.

    Working in PR is always something I knew I wanted to do as I needed a job that would entail a lot of people work. I am naturally very sociable and enjoy fostering relationships withs anyone I work with, this means that when dealing with the media, particularly to secure placements for a client, nurturing a relationship with the journalist or media gatekeeper is essential. Int he future, I hope to land a job that involves health promotion and communication, I would like to target the Middle East as that is where I am from and the concept of healthy living is an untapped market.

    For now, I need the experience at a public relations firm and luckily, I landed an internship via the American University Career Center Job Board. DBC PR was looking for a spring intern that was willing to dedicate at least two days a week to the position and my schedule allowed for three. After submitting my resume, writing a cover letter and going through two rounds of interviews, I successfully had a placement and the seamless recruiting process reflects my current job.

    This blog will document my daily work and learning experiences. I look forward to sharing them and reflecting upon this exciting internship!

    Tala Odeh

    AU School of Communication Class of 2014

  • Brittany Horowitz 12:28 am on November 1, 2011 Permalink
    Tags: , , , Passion, Public Relations,   

    Like What You Do, Do What You Like 

    A wise SOC professor once told me, “Find a job you love, and you’ll never work a day in your life.” Isn’t that everyone’s goal? Some people might snicker when they hear that quote because they believe such a dream is merely that: an idea that can only be dreamt of and not actually attained. News flash! It can happen, and it is currently
    happening to me.

    A scary component of going to college is choosing what you are going to study for the next four years. What is even scarier is eventually finding out if you actually enjoy having a job in the field you chose to study. It could be fun and interesting to learn about public relations, but what about the actual implementation? That is where internships come into play. A previous employer once told me that internships are for figuring out what you like, but they are also for figuring out what you don’t like. This is the time for exploration, so explore! And, so, I did. Through my internships, I have realized what I do and do not want in a job. Thankfully, I have come to the conclusion that public relations is a field that I not only enjoy learning about but also an area that I enjoy practicing. Phew! That’s a relief.

    Another important component of the “real world” work arena that I have learned about through interning is the importance of enjoying your work environment. In college, you spend a couple hours in each class, and during those boring courses you might have regretted taking you actually get to leave the classroom and move on, luckily. In the office, you’re most likely there for long shifts, and you can’t leave, unfortunately. Do you mind a long commute? Do you prefer a smaller office? Is it okay that you work from home, or do you prefer interacting with your coworkers? So, choose wisely – these are components that should be thought about too when choosing an internship or job.

    I will close up this post with some images of my lovely office environment that I enjoy very much. My employers really care about the happiness of their employees, so when there is an issue there is always a solution. I recently moved offices with my office mate to a better location within our company space in order to be more included with the other employees in my company. We used to be in a really nice back office, but our office was really secluded from the other employers. So, we now feel less secluded, and we are more able to be incorporated with fellow staff. I have my own desk and laptop, which is lovely because it’s nice to have my own space and feel included rather than be treated like “the semester intern” who will just be moving out in mere months. There is a sense of unity within our office, and it creates great team morale. All in all, this semester, I am doing what I love, and I love what I do! How lucky am I?


    • Julia Beyer 7:23 pm on November 2, 2011 Permalink | Log in to Reply

      I love your blog post and I am featuring this in the SOC Spot newsletter. I hope this is okay!

    • Brittany Horowitz 12:19 am on November 3, 2011 Permalink | Log in to Reply

      Of course! Thank you for the compliment!

  • Brittany Horowitz 1:47 am on October 20, 2011 Permalink
    Tags: C.Fox Communications, CHF International, Craigslist, , Public Relations   

    Introduction (and much more!) 

    Hello! My name is Brittany, and I am in my senior year (ah!). I am majoring in Public Communication with a minor in Marketing. Last semester, I studied abroad in Beijing, China, and I cannot wait to go back. I am from New Jersey, and I have loved being in DC and studying at AU for the last three years. I cannot believe it is my last year! I have always been active on campus, and this year is my first internship during the actual academic year. In the past, I have always interned in the summer. I have worked with Fox News in New York, and I have interned with a PR agency in Alexandria called Live Wire Media Relations.

    This year, I am working with C.Fox Communications, a communications agency based in Silver Spring, Maryland. Since late August, I have worked as their Public Relations Intern. I work with a variety of clients, and I have become involved in many different projects and plans since starting my internship. Check out my bio! Fancy, eh?

    I’ll end this post with a fun overview of a recent event our agency helped put together for our client, CHF International. The event was held at the National Press Club, and it involved a discussion on microfinance in the Middle East with Craigslist founder, Craig Newmark and CHF International. It was really exciting to attend the event because I was able to see all of the pieces come together from all of the planning to the actual execution of the event. We had quite the crowd, and the discussion was really interesting. I would have to say a job well done to our team at C.Fox and at CHF.

    It’s exciting to have an internship that allows you to really get involved and see exciting happenings like this. Stay tuned for more interesting updates relating to my internship!

    Check out the photos below from the event!

    Last thing – follow C.Fox on Twitter and Facebook! There are always awesome updates going up! I tweet interesting things too, so follow me if you’d like! @britthorowitz


    • Francine Blume 5:40 pm on October 21, 2011 Permalink | Log in to Reply

      What an incredible event! What was your organization’s role? Did they plan the whole thing, did they promote it? What was your role?

      • Brittany Horowitz 12:36 am on November 1, 2011 Permalink

        My agency handled the planning of the event as well as the media outreach for the event. I helped with media list building and assistance during the actual event at the NPC.

  • Carter Gibson 4:20 pm on June 17, 2011 Permalink
    Tags: AdLibbing, , , , Campaign, , , , , Lesson, Management, , , , , Public Relations   

    An Intern’s Online Identity 

    People write different ways depending on their audience. For instance, I have begun to frequently write blog posts for The Ad Council’s official blog AdLibbing and am very careful about my language, tone, and content. Afterall, this blog is a great way for me to show off my personality and critical thinking capacities to both my supervisor and high level Ad Council professionals.

    On here, the AU Intern Blog, I was much more casual in my blog posts caring admittedly less about sentence structure and in-depth, personal analysis. Therefore, it was much to my mortification and horror when I saw my first blog post on here sent out to a large part of the Ad Council PR team for reference. It was then that I realized that I’m not just writing for my peers or for a $50 Amazon gift card – I’m writing for my employer as well. This prompted a quick Google search of myself and a frantic effort to protect my online identity.
    (More …)

    • Florian 6:03 pm on June 17, 2011 Permalink | Log in to Reply

      I can only second what you said about protecting your online identity. Things can come back to haunt you even when you have long forgotten about them. And I know (from sitting in the office with people while this was happening at another internship) that some companies will thoroughly search for your online “resume” more so than looking through your real resume and cover letter.

  • Lauren Gentile 9:54 pm on April 4, 2011 Permalink
    Tags: , , , , Public Relations, ,   

    Don’t Be Afraid to Ask 

    We all take on internships for a variety of reasons—to add to our resumes, make connections in our fields of interest, and to gain invaluable work experience. But one of the main reasons we seek out internships and dedicate long hours during our busy semesters to internships, especially as juniors and seniors is in hopes to land a job after we graduate. (More …)

    • miranda78 1:48 pm on April 6, 2011 Permalink | Log in to Reply

      I agree with your advice– the worst outcome is always hearing that one word “no.” I think your summer experience is going to be great.

  • Lauren Gentile 2:44 am on March 18, 2011 Permalink
    Tags: dreamweaver, ecards, hatcher group, microsoft excel, Public Relations   

    PR Tech 101 

    One of the things I have learned about the PR field this semester is that Microsoft Excel will become your new best friend. Endless hours are spent creating media and other contact lists to get your client’s messages out. Even more hours are spent updating these lists because of course, as many of you know, journalists move around very frequently and jobs are always changing. (More …)

    • miranda78 6:28 pm on March 21, 2011 Permalink | Log in to Reply

      I agree about your sentiment of becoming BFF’s with Excel. I did not have a PR internship last semester, but I worked at a nonprofit and for the government and they both adore Excel as well, so I know exactly how you feel!

  • Lauren Gentile 8:32 pm on March 13, 2011 Permalink
    Tags: , , Public Relations,   

    The Big Event 

    Two weeks ago I had the privilege of attending a kickoff event for one of our client’s new initiatives. The kickoff for the Campaign for Grade Level Reading was a 3-day event in Washington, D.C. for one of our major clients, the Annie E. Casey Foundation.
    (More …)

    • monroe 9:31 pm on March 15, 2011 Permalink | Log in to Reply


      I am a freelance writer based in Massachusetts and I am writing an article about internships. Earlier today, I interviewed Francine Blume and she recommended I contact a few students on this blog. Essentially, I’d like to conduct a phone interview with you to get information about your experiences with internships.

      Specifically, the article looks at the internship culture in the US, where internships can excel and where they sometimes fall short, and examines what the “ideal” internship looks like. The goal of this article is to provide information to help students and even businesses make better decisions about internships.

      If you are interested, you can contact me at stephen.monroe156@gmail.com.

      Thank you,
      Stephen Monroe

  • Lauren Gentile 6:45 pm on February 25, 2011 Permalink
    Tags: , , , Public Relations, , youtube   

    Video: an Essential Skill to the Communications World 

    For the past few weeks at The Hatcher Group, I have been working on a video series for one of our clients, Gerald Winegrad who is a former Maryland State Senator and an activist for saving the Chesapeake Bay. He teamed up with numerous Bay advocates to develop a 25-step plan to save the bay that are on our website.

    We had Gerald into our office a few weeks ago and video taped him answering questions about the Bay. I have been editing and creating separate videos from the shoot to put on our website. I also created a YouTube Channel where you can view all of the videos. I will also be creating a Vimeo Channel in the next few weeks.

    (More …)

    • mccannjl 2:52 pm on February 28, 2011 Permalink | Log in to Reply

      And you did an awesome job, Lauren! 🙂

    • miranda78 5:56 pm on February 28, 2011 Permalink | Log in to Reply

      your internship sounds so exciting, and it is great you are learning some valuable skills, too!

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