Working at DBC PR means a lot of hard work, everyday of the week. Interns usually begin by creating daily news clips that we send out to the teams. The news clips cover the PR industry and the main headlines of competitor news and updates. It helps keep everyone in the loop with what the rival brands are doing and ensure the client is aware of it too. Mornings are usually slower in that we are glued to our screens researching or creating media lists.
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My name is Tala Odeh, I am a student at American University and a senior in the School of Communication. I am a Public Communication major with a minor in Marketing. This semester I am interning at DBC PR+New Media – a boutique public relations agency located in the heart of DC’s shopping District”: Georgetown.
The PR industry is dynamic, fast paced and ever changing. It involves a heavy reliance on technology, social media and interpersonal relations. As practitioners in the industry, it is our job to act as a liaison between the clients we represent and their target audience. The nature of the work itself involves pitching to the media to publicize our product or service, we do this using various forms of above and below the line promotion. This means that we cover traditional and new media such as radio, television, print, direct mail and outdoor advertising to create exposure and publicity for the client.
Working in PR is always something I knew I wanted to do as I needed a job that would entail a lot of people work. I am naturally very sociable and enjoy fostering relationships withs anyone I work with, this means that when dealing with the media, particularly to secure placements for a client, nurturing a relationship with the journalist or media gatekeeper is essential. Int he future, I hope to land a job that involves health promotion and communication, I would like to target the Middle East as that is where I am from and the concept of healthy living is an untapped market.
For now, I need the experience at a public relations firm and luckily, I landed an internship via the American University Career Center Job Board. DBC PR was looking for a spring intern that was willing to dedicate at least two days a week to the position and my schedule allowed for three. After submitting my resume, writing a cover letter and going through two rounds of interviews, I successfully had a placement and the seamless recruiting process reflects my current job.
This blog will document my daily work and learning experiences. I look forward to sharing them and reflecting upon this exciting internship!
AU School of Communication Class of 2014
My first day as a media relations intern at Amnesty International included the following: a protest outside of the Department of Justice and an orange jumpsuit.
I guess you could say that those items are a little out of the ordinary when it comes to your typical media relations internship.
In the days leading up my first day, the media relations unit had been hard at work at contacting and pitching the media to generate a buzz about an Amnesty International-organized protest. The protest was to call on the US Attorney General to hold former vice president Dick Cheney accountable for possible war crimes committed during the Bush administration’s “war on terror.” The timing of the protest coincided with the release of Cheney’s memoir, in which he essentially condones acts of torture such as waterboarding. (It was pure coincidence that my first day was the day of the Cheney protest.)
I arrived at the Department of Justice promptly at 11a.m. and was handed an orange jumpsuit. Then, I was informed I would wear the jumpsuit and join the other protesters and Amnesty International staff in holding the huge banner that proclaimed, “We demand accountability for torture. Attorney General: investigate former vice president Cheney’s role in torture.” While we held the sign, various media outlets covered incident. The whole protest culminated in a Department of Justice spokesperson being presented with a copy of Cheney’s memoir and a letter demanding that he be held accountable for any war crimes he may have committed.
It was definitely a one-of-a-kind first day. (In an awesome way, of course.)
Francine Blume and amandaosborn.com › Of Orange Jumpsuits and DC Protests are discussing. Toggle Comments
Following Michelle’s lead, I figured it would be best to introduce myself before I started posting entries about my internship.
My name is Amanda and I am a senior studying Public Communication and the Chinese language. I’ve lived in the U.S. (Delaware and Chicago) and Australia (Perth), but I will always consider Hong Kong home. I spent the last year studying abroad in Beijing and I’m currently trying to figure out how to get back to China after I graduate because I absolutely loved it. My hobbies include reading, baking, and traveling. (For a little more elaboration: my favorite authors are Sarah Dessen and Jasper Fforde. I make an awesome red velvet cake with cream cheese frosting. I’ve been to five out of the seven continents and have loved every second of my travels.)
Currently I am a media relations intern at Amnesty International. To quote the Amnesty International website, “Amnesty International is a global movement of people fighting injustice and promoting human rights.” While Amnesty International’s headquarters are in London, my work in the DC office is for Amnesty International USA. As a media relations intern, I do a lot of work to help generate publicity in the media for Amnesty International, among other media-related tasks. It’s definitely been a great learning experience so far, and I look forward to sharing my stories in the near future!