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  • Tala Odeh 3:38 pm on May 1, 2014 Permalink
    Tags: , CEO, marketing, ,   

    What Accomplishment Are You Most Proud Of? 

    In my personal opinion, being an intern is harder than being an actual employee. Be it for credit, for pay or simply for a letter of recommendation, impressing your supervisor is essential to feeling you have your job 100%. While at DBC, one particular accomplishment stands out.

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  • Tala Odeh 1:20 am on February 27, 2014 Permalink
    Tags: , , , Communication Studies, , , , , , marketing, ,   

    Tala Odeh – DBC PR+New Media 

    My name is Tala Odeh, I am a student at American University and a senior in the School of Communication. I am a Public Communication major with a minor in Marketing. This semester I am interning at DBC PR+New Media – a boutique public relations agency located in the heart of DC’s shopping District”: Georgetown.

    The PR industry is dynamic, fast paced and ever changing. It involves a heavy reliance on technology, social media and interpersonal relations. As practitioners in the industry, it is our job to act as a liaison between the clients we represent and their target audience. The nature of the work itself involves pitching to the media to publicize our product or service, we do this using various forms of above and below the line promotion. This means that we cover traditional and new media such as radio, television, print, direct mail and outdoor advertising to create exposure and publicity for the client.

    Working in PR is always something I knew I wanted to do as I needed a job that would entail a lot of people work. I am naturally very sociable and enjoy fostering relationships withs anyone I work with, this means that when dealing with the media, particularly to secure placements for a client, nurturing a relationship with the journalist or media gatekeeper is essential. Int he future, I hope to land a job that involves health promotion and communication, I would like to target the Middle East as that is where I am from and the concept of healthy living is an untapped market.

    For now, I need the experience at a public relations firm and luckily, I landed an internship via the American University Career Center Job Board. DBC PR was looking for a spring intern that was willing to dedicate at least two days a week to the position and my schedule allowed for three. After submitting my resume, writing a cover letter and going through two rounds of interviews, I successfully had a placement and the seamless recruiting process reflects my current job.

    This blog will document my daily work and learning experiences. I look forward to sharing them and reflecting upon this exciting internship!

    Tala Odeh

    AU School of Communication Class of 2014

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  • jv9968a 3:19 pm on October 25, 2011 Permalink
    Tags: , , , , marketing   

    Introduction: Jordan Van Clief 

    Hi! I’m Jordan Van Clief. I’m a senior double majoring at American University and I’m currently the Marketing Intern at Riot Act Comedy Theater.

    I found this internship on AU’s career web over the summer. Riot Act was being built this summer and opened up this August 11th. To me, the idea of starting an internship with a brand new company was exciting. I would get to see what it takes to launch a successful business in a recession.

    This major also was a great combination of my majors. It was primarily a Public Communication internship, but the theater element was a big reason I applied, and probably a big reason for why I was hired.

    As a new company, there are always a million things to do and not enough hours in the day to do it. As an intern my job ranges from stuffing envelopes to events to writing our monthly press release, but more on that later.

    As for my future in PR, I have no idea. Perhaps as a senior I shouldn’t be admitting that, but I have six or so months to decide. I love my internship with Riot Act and the things I’m learning here will definitely be a marketable skill for the future.

    Stay tuned to find out more, this is only the introduction.

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    • Francine Blume 6:40 pm on October 27, 2011 Permalink | Log in to Reply

      We don’t like internships where people are just stuffing envelopes! Has that gotten better yet?

  • Carter Gibson 4:20 pm on June 17, 2011 Permalink
    Tags: AdLibbing, , , , Campaign, , , , , Lesson, Management, marketing, , , ,   

    An Intern’s Online Identity 

    People write different ways depending on their audience. For instance, I have begun to frequently write blog posts for The Ad Council’s official blog AdLibbing and am very careful about my language, tone, and content. Afterall, this blog is a great way for me to show off my personality and critical thinking capacities to both my supervisor and high level Ad Council professionals.

    On here, the AU Intern Blog, I was much more casual in my blog posts caring admittedly less about sentence structure and in-depth, personal analysis. Therefore, it was much to my mortification and horror when I saw my first blog post on here sent out to a large part of the Ad Council PR team for reference. It was then that I realized that I’m not just writing for my peers or for a $50 Amazon gift card – I’m writing for my employer as well. This prompted a quick Google search of myself and a frantic effort to protect my online identity.
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    • Florian 6:03 pm on June 17, 2011 Permalink | Log in to Reply

      I can only second what you said about protecting your online identity. Things can come back to haunt you even when you have long forgotten about them. And I know (from sitting in the office with people while this was happening at another internship) that some companies will thoroughly search for your online “resume” more so than looking through your real resume and cover letter.

  • Carter Gibson 8:39 pm on June 12, 2011 Permalink
    Tags: Ad Council, , , , Department of Health and Human Services, , marketing, Public   

    One week down. 

    When I decided to pursue a dual degree, not a double major, in Marketing and Film I wasn’t exactly sure how they would come together. After I interviewed with The Advertising Council, I saw a glimmer of hope. While The Ad Council doesn’t actually make any of the ads they produce, an understanding of what creative techniques appeals to a target audience is a huge help in the field of public service advertising.

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    • Francine Blume 4:52 pm on June 14, 2011 Permalink | Log in to Reply

      You are going to be working on some absolutely incredible and amazing projects! Wow! Maybe the end of your internship, you can publish a list of your acronyms that you’ve discovered. You could create a dictionary!

  • ay5895a 8:44 pm on March 8, 2011 Permalink
    Tags: , , , etiquette, marketing,   

    Working with the Sponsorships Team and Learning about “Intern Etiquette” 

    Although we just finished our most recent Request for Proposal (RFP), Discovery Education is always bustling with activity!  Besides organizing the RFP library this week, I assisted one of the account coordinators on the sponsorships team.  Since the “Siemens We Can Change the World Challenge” deadline is coming up, I was assigned to call participants and remind them about the deadline.  This contest encourages students k-12 to identify an environmental problem and create a solution.  The specific requirements are different for elementary, middle and high school.  To find out more about the challenge and the great prizes, you can visit this website:  http://www.wecanchange.com/.

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