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  • Tala Odeh 1:20 am on February 27, 2014 Permalink
    Tags: , , , Communication Studies, , employment, , , , , ,   

    Tala Odeh – DBC PR+New Media 

    My name is Tala Odeh, I am a student at American University and a senior in the School of Communication. I am a Public Communication major with a minor in Marketing. This semester I am interning at DBC PR+New Media – a boutique public relations agency located in the heart of DC’s shopping District”: Georgetown.

    The PR industry is dynamic, fast paced and ever changing. It involves a heavy reliance on technology, social media and interpersonal relations. As practitioners in the industry, it is our job to act as a liaison between the clients we represent and their target audience. The nature of the work itself involves pitching to the media to publicize our product or service, we do this using various forms of above and below the line promotion. This means that we cover traditional and new media such as radio, television, print, direct mail and outdoor advertising to create exposure and publicity for the client.

    Working in PR is always something I knew I wanted to do as I needed a job that would entail a lot of people work. I am naturally very sociable and enjoy fostering relationships withs anyone I work with, this means that when dealing with the media, particularly to secure placements for a client, nurturing a relationship with the journalist or media gatekeeper is essential. Int he future, I hope to land a job that involves health promotion and communication, I would like to target the Middle East as that is where I am from and the concept of healthy living is an untapped market.

    For now, I need the experience at a public relations firm and luckily, I landed an internship via the American University Career Center Job Board. DBC PR was looking for a spring intern that was willing to dedicate at least two days a week to the position and my schedule allowed for three. After submitting my resume, writing a cover letter and going through two rounds of interviews, I successfully had a placement and the seamless recruiting process reflects my current job.

    This blog will document my daily work and learning experiences. I look forward to sharing them and reflecting upon this exciting internship!

    Tala Odeh

    AU School of Communication Class of 2014

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  • Brittany Horowitz 11:01 pm on April 19, 2012 Permalink
    Tags: , connecting, employment, , office etiquette,   

    Stay Connected 

    A professor of mine just gave my class some great advice for when we enter the professional world after graduating, but a lot of the tips also apply to those interning now. One piece of advice really stuck out in my mind, and I thought I’d share.

    She recommended, “Let your coworkers and bosses know where you are. If you need to be away from your desk for a while, then leave a note, shoot an email, or write a message on your whiteboard. Don’t leave people wondering where you went.”

    This advice really made me think because I had never really thought about how important it is to stay connected with who you work with while in the office. You might just assume people know what you’re doing or where you are. It’s such a simple thing that most people probably overlook. However, what if your boss comes looking for you to assign an important task, but you are never at your desk? You are probably off working on an assignment, or you stepped out of the office to complete a task that another coworker gave you. Unfortunately, if you never tell people where you’re going or what you’re doing they might think you’re flakey, or they might think you’re off getting your nails done or making personal phone calls.

    Appearing unreliable or disconnected from the workplace is a terrible reputation to build, so make sure to remember to stay connected. It’s as simple as leaving a note for others to see along with your cell phone number attached. If you’re out of the office completing an assignment, make sure to leave your cell phone on in case anyone needs to reach you immediately. By being available, your coworkers will want to connect with you rather than disconnect you from what is going on in the office.

    B.

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    • John Charles 3:49 pm on April 23, 2012 Permalink | Log in to Reply

      This is an excellent piece of advice, Brittany. Sometimes perception is stronger than reality, so it is smart to state explicitly where you are and what you are doing.

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