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  • Tala Odeh 1:20 am on February 27, 2014 Permalink
    Tags: , , , Communication Studies, Communications, , , , , , ,   

    Tala Odeh – DBC PR+New Media 

    My name is Tala Odeh, I am a student at American University and a senior in the School of Communication. I am a Public Communication major with a minor in Marketing. This semester I am interning at DBC PR+New Media – a boutique public relations agency located in the heart of DC’s shopping District”: Georgetown.

    The PR industry is dynamic, fast paced and ever changing. It involves a heavy reliance on technology, social media and interpersonal relations. As practitioners in the industry, it is our job to act as a liaison between the clients we represent and their target audience. The nature of the work itself involves pitching to the media to publicize our product or service, we do this using various forms of above and below the line promotion. This means that we cover traditional and new media such as radio, television, print, direct mail and outdoor advertising to create exposure and publicity for the client.

    Working in PR is always something I knew I wanted to do as I needed a job that would entail a lot of people work. I am naturally very sociable and enjoy fostering relationships withs anyone I work with, this means that when dealing with the media, particularly to secure placements for a client, nurturing a relationship with the journalist or media gatekeeper is essential. Int he future, I hope to land a job that involves health promotion and communication, I would like to target the Middle East as that is where I am from and the concept of healthy living is an untapped market.

    For now, I need the experience at a public relations firm and luckily, I landed an internship via the American University Career Center Job Board. DBC PR was looking for a spring intern that was willing to dedicate at least two days a week to the position and my schedule allowed for three. After submitting my resume, writing a cover letter and going through two rounds of interviews, I successfully had a placement and the seamless recruiting process reflects my current job.

    This blog will document my daily work and learning experiences. I look forward to sharing them and reflecting upon this exciting internship!

    Tala Odeh

    AU School of Communication Class of 2014

  • Emily Roseman 1:17 am on November 2, 2011 Permalink
    Tags: , Communications, , , , music, , ,   

    Get by with a little help… 

    I think some of the most rewarding encounters at my internship have been with co-workers that have offered their own advice as to how I can perform better, or how I can even be successful in my current and future careers. I have had the pleasure of working in a smaller department which has its great advantages of taking on my own tasks, but also asking for help when I need it, and seeking the guidance and advice from more senior members of my team.

    I am lucky to share my experience with a current professor of mine and he urged me to get to know a few members of the video team personally. I now certainly understand why he suggested this. He worked closely with the two members that I now feel very comfortable asking for help or even asking for their own opinions on work and career tips.

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  • Emily Roseman 1:12 am on November 2, 2011 Permalink
    Tags: , Communications, deadline, , , , , , ,   

    The big leagues: By-line and all… 

    Perhaps one of the most rewarding aspects of my internship thus far, and exciting as well has been editing a package that was featured in both the print and online versions of USA TODAY. I was given the assignment by one of the Video Editing team members I work closely with who has been giving me some helpful tips along the way. She was in need of making the deadline for the next day and we had discussed the original piece during a table discussion at a news meeting earlier in the week. The story would be a centerpiece in the print paper as well has a cover section on the front page. It was my job to take what Shannon had transcribed during the early logging and edit the entire piece from raw footage. I was warned that the piece was shot from a videographer that was new to filming and interviewing since she specialized in writing for paper, not shooting. I quickly learned that this edit would be a challenge but as my first official by-line in the paper and online, I would need to step up and create a solid piece of work for both sections.

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  • Paul Lopreiato 9:30 pm on June 3, 2011 Permalink
    Tags: , , , , Communications, , , lifestyle, paint   

    A Baseball Card Introduction 

    All (two) women in my life knew what company they wanted to work for. They established a goal, educated themselves, and worked to get to it. Currently, both are where they want to be.

    I am the opposite. I have no shining corporation on the (metaphorical) hill that I want to join. I think that makes me somewhat like the person I imagine reading this post. I’ve got professional interests – communication and marketing – and I’ve got a strong sense of who I am. It’s sort of a flowchart for life. (More …)

    • Francine Blume 6:35 pm on June 14, 2011 Permalink | Log in to Reply

      What a great post! A person really does need to know who they are before they can start pursuing a specific career path. You have to answer to yourself more than anyone else. You have to make yourself happy and fulfilled. So you’ve got a great attitude and good luck with the process! Love the baseball card by the way.

  • Christine Edmond 8:27 pm on May 3, 2011 Permalink
    Tags: australia, Communications, ,   

    What’s next? 

    Finals are over, but life is not. My internship and classroom experience this semester has taught me a lot about myself and the journalism industry. I desire more internship experiences in a variety of environments. I guess I’m a senior now, so my time is limited. I’ll be in Australia (University of Melbourne) this fall and I plan to pursuit an internship or part-time job in the communications/media industry (20 hour limit, of course).

    I haven’t completed my time at WAMU and will probably not finish until the end of May. There’s still a lot that I have to learn and I’m only going to learn by experiencing.

    I hope that what I’ve accomplished and experienced thus far allows me to create the change that I want to see in the world — or in someone’s life — through the stories I tell. If it wasn’t for this semester, I might still be wandering around to figure out what my next career move should be.

    Now, here I am.

  • ay5895a 6:18 pm on March 28, 2011 Permalink
    Tags: cable, Communications, digital services, , , educators   

    Learning about RFIs and the DEN 

    This week my supervisor and I worked on compiling everyone’s responses into a first formal draft of our latest RFI (Request for Information).  Since all RFIs and RFPs (Requests for Proposals) come in different formats, they can be time-consuming.  This specific one came in a multiple choice and short answer combination format, which at first seemed like it would be easier than our last RFP, but it seems to be much more difficult securing the exact answers for all the questions.  However, we hope to finish the first draft by tonight and start the second one tomorrow.

    I also worked on drafting responses to the next RFP that we will be working on.  With so many schools requesting new technology, there are numerous RFPs being released every week.  Since they are very tedious, Discovery Education must only select those that its products fit best.  I really enjoy pulling the language from my RFP library to fit the responses to the school or district’s questions, because it is almost like putting a puzzle together.  The difficult part comes in when we share the document to other employees for edits and have to make sure that everyone’s edits are included in the final document.

    This week in my informational meetings I met with several people from Domestic Distribution and learned about sales, marketing and the digital services they provide.  I also met with someone from the Discovery Educator Network (DEN) account management team and he gave me a presentation of the website and told me about all the exciting events they hold for teachers to come together and share their ideas.  To learn more about the DEN go to this website:  http://community.discoveryeducation.com/index.cfm

    • miranda78 7:36 pm on March 28, 2011 Permalink | Log in to Reply

      Your internships seems to provide a lot of networking opportunities, like Domestic Distribution and DEN. That’s great and it may lead to another opportunity in the future!

  • Christine Edmond 11:01 pm on March 21, 2011 Permalink
    Tags: Communications, investigative, , , radio,   

    Investigative Journalism 


    Is it for me?

    I worked on a story with one of the reporters investigating a Washington, DC political figure. It was exciting to research in hopes of discovery, but there are certainly pros and cons that come with investigative journalism. It appears that journalism becomes the search for discovery, with hopes that there is some sort of transparency; and that is certainly one appealing trait of the field.

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    • miranda78 1:58 pm on March 23, 2011 Permalink | Log in to Reply

      That’s great you got to try out a different type of journalism!

  • Danielle Wilsey 3:14 pm on March 14, 2011 Permalink
    Tags: Communications, examinations, , , , relaxation, , , studies   

    Take Advantage of the Spring Break 

    So I have been MIA this past week from my internship – not due to sickness or the federal budget disagreements – but due to Spring Break! Yes, kids, enjoy it while you can: It is one of the few lasting things that I look forward to after years of undergrad, midterms and papers… Having to complete my exams and take-home assignments before taking off (for sunny Mexico), I was relieved and looking forward to a full week of nothing!

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  • Lauren Gentile 6:45 pm on February 25, 2011 Permalink
    Tags: Communications, , , , , youtube   

    Video: an Essential Skill to the Communications World 

    For the past few weeks at The Hatcher Group, I have been working on a video series for one of our clients, Gerald Winegrad who is a former Maryland State Senator and an activist for saving the Chesapeake Bay. He teamed up with numerous Bay advocates to develop a 25-step plan to save the bay that are on our website.

    We had Gerald into our office a few weeks ago and video taped him answering questions about the Bay. I have been editing and creating separate videos from the shoot to put on our website. I also created a YouTube Channel where you can view all of the videos. I will also be creating a Vimeo Channel in the next few weeks.

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    • mccannjl 2:52 pm on February 28, 2011 Permalink | Log in to Reply

      And you did an awesome job, Lauren! 🙂

    • miranda78 5:56 pm on February 28, 2011 Permalink | Log in to Reply

      your internship sounds so exciting, and it is great you are learning some valuable skills, too!

  • ay5895a 2:48 am on February 23, 2011 Permalink
    Tags: Communications, contests, , , network, ,   

    Networking is the Key 

    This week at Discovery, I had informational meetings with two people in my department.  First I had a meeting with one of the managers for the partnerships/sponsorships section of Discovery Education (DE).  I networked with her, since I helped her judge the “Explore the Blue” essays.  She was very helpful in describing the role of the partnerships and sponsorships team.  Basically, DE partners with various companies (Siemens, 3M, etc.) to sponsor contests for students.  Some of the current ones include the 3M Young Scientists Challenge and the Siemens We Can Change the World contest.

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    • miranda78 2:46 pm on February 25, 2011 Permalink | Log in to Reply

      You seem to be gaining valuable advice and information from people all over the office. It is great you have the chance to interact with a lot of people!

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