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  • Carter Gibson 4:20 pm on June 17, 2011 Permalink
    Tags: AdLibbing, advertising, , , Campaign, , , , , Lesson, Management, , , , ,   

    An Intern’s Online Identity 

    People write different ways depending on their audience. For instance, I have begun to frequently write blog posts for The Ad Council’s official blog AdLibbing and am very careful about my language, tone, and content. Afterall, this blog is a great way for me to show off my personality and critical thinking capacities to both my supervisor and high level Ad Council professionals.

    On here, the AU Intern Blog, I was much more casual in my blog posts caring admittedly less about sentence structure and in-depth, personal analysis. Therefore, it was much to my mortification and horror when I saw my first blog post on here sent out to a large part of the Ad Council PR team for reference. It was then that I realized that I’m not just writing for my peers or for a $50 Amazon gift card – I’m writing for my employer as well. This prompted a quick Google search of myself and a frantic effort to protect my online identity.
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    • Florian 6:03 pm on June 17, 2011 Permalink | Log in to Reply

      I can only second what you said about protecting your online identity. Things can come back to haunt you even when you have long forgotten about them. And I know (from sitting in the office with people while this was happening at another internship) that some companies will thoroughly search for your online “resume” more so than looking through your real resume and cover letter.

  • Carter Gibson 4:11 pm on June 13, 2011 Permalink
    Tags: Ad, advertising, , , , , , University   

    Overcoming my Fear of Networking 

    For over a year and half I worked at the Kogod Center for Career Development (KCCD). For those of you who aren’t business students, it’s like the AU Career Center but tailored to the special needs of those in business programs. Month after month I watched networking fairs and events like Marketing Day go by without ever participating. Networking is my biggest fear and being able to overcome it is the only reason I’m where I am now.
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    • Francine Blume 4:54 pm on June 14, 2011 Permalink | Log in to Reply

      I want to know more! I still get intimidated by networking, but when you take a breath, and just go in wanting to find out more about the person and seeing if there’s anything you can do to help him or her even if it has nothing to do with you, that makes a little easier. But what did you say? And how did you get over your nervousness?

  • Carter Gibson 8:39 pm on June 12, 2011 Permalink
    Tags: Ad Council, advertising, , , Department of Health and Human Services, , , Public   

    One week down. 

    When I decided to pursue a dual degree, not a double major, in Marketing and Film I wasn’t exactly sure how they would come together. After I interviewed with The Advertising Council, I saw a glimmer of hope. While The Ad Council doesn’t actually make any of the ads they produce, an understanding of what creative techniques appeals to a target audience is a huge help in the field of public service advertising.

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    • Francine Blume 4:52 pm on June 14, 2011 Permalink | Log in to Reply

      You are going to be working on some absolutely incredible and amazing projects! Wow! Maybe the end of your internship, you can publish a list of your acronyms that you’ve discovered. You could create a dictionary!

  • ay5895a 4:05 pm on April 18, 2011 Permalink
    Tags: advertising, , integrated content, New York, science   

    The End of an Exciting Internship 

    Last week at Discovery involved a variety of different projects.  I started off the week helping my supervisor finish our must current Request for Information (RFI) that focused on professional development and leader evaluation.  I also helped the education sponsorships team by calling participants in the Young Scientist Challenge, a partnership between 3M and Discovery, to remind them of the upcoming deadline.  The contest ended on Friday, and now the judging begins to select the finalists and eventually the winners.  The grand prize winner will receive $25,000 and a trip to the 3M headquarters in Minneapolis, Minnesota.  To find out more about this competition, you can visit this link: http://www.youngscientistchallenge.com/

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    • miranda78 5:53 pm on April 18, 2011 Permalink | Log in to Reply

      It is fantastic to hear that this was your best internship! Maybe you will be able to work at Discovery in the future!

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